Some anecdotes to illustrate how we work:
 

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"We don’t know what we have to say to sway them. How do we turn prospects into customers?"
An unusual focus group technique yields results

"Talk to the employees. But don’t tell me that they need to be paid more money."
Clarifying objectives with clients

"That sounds like it came from the Iraqi Ministry of Information!"
Dealing with difficult respondents

"But if the software goes down, my whole business would be paralyzed."
Category knowledge helps obtain additional insights

"I want to know what people think of our website – both how it works and also the overall concept."
We came up with a hybrid methodology for more effective website research

 

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