Jay Zaltzman is the founder and
president of Bureau West Marketing & Research.Over the past ten years, Jay has been
involved in both qualitative and quantitative research projects, and has helped resolve
marketing questions for a wide variety of companies, including Microsoft, USWeb/CKS,
WebTV, GTE, Bank of America, Dura Pharmaceuticals, Mattel Toys, Mitsubishi Motors, Los
Angeles Jewish Home for the Aging and many others. Marketing issues handled include brand
development, market segmentation, Internet strategy, Website effectiveness, corporate
image, new product introduction and advertising testing.
Before entering the research field, Jay worked as a freelance translator and technical
writer and handled material on such diverse subjects as computer software, factory
processes, international trade, and art. He feels that his wide range of experience and
the fact that he spent part of his life overseas help him to be more sensitive to research
respondents and more likely to pick up on any nuances that might otherwise go unnoticed.
During his mandatory three-year stint in the Israel Defense Forces, Jay served as a
personnel interviewer.
Jay has a Bachelor's degree in Psychology from Tel-Aviv University (Magna cum Laude).
In addition to the academic requirements, the curriculum included courses in group
dynamics and supervised psychological work with a variety of clients.
Jay is proud to be a member of the Qualitative Research Consultants Association (QRCA) and is currently serving as Co-Chair of the QRCA
Southern California chapter.